Alcohol-free draught beer is about to flood British pubs
As young people lose the taste for booze, Heineken says it has cracked the puzzle of how to serve healthy beer on draught
Louise Eccles, Consumer Affairs EditorThe Sunday TimesLouise Eccles, Consumer Affairs EditorThe Sunday Times’Tis the season to be jolly, but for those planning on a dry January after a boozy Christmas, there is good news. Pints of alcohol-free draught beer will be served on a mass scale in UK pubs for the first time from January.
Heineken, the world’s second-largest brewer, said after five years of research it had finally solved the conundrum of how to serve non-alcoholic beer from kegs stored in the cellar rather than from a bottle or a can.
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The breakthrough will be welcomed by the cohort of Britons who are increasingly swapping a pint of beer or glass of wine for a “NoLo” (no and low-alcohol) option. Sales of low and no-alcohol drinks in the UK are forecast to rise by 22 per